Wimbledon’s All-White Dress Code: History, Rebellion & the Case for Change

Carlos Alcaraz defeated Novak Djoković in the men's final at Wimbledon 2023 // Flickr: Daniel.Cooper850

Imagine stepping onto Centre Court, outfitted entirely in crisp white, from head to toe. Sounds timeless, right? That’s the essence of Wimbledon’s famed all-white dress code, a court fashion-focused tradition stretching back nearly 150 years. But while this rule honors the tournament's history, it's also sparked rebellions and fresh debates. In this post, we'll explore the origins of the tradition, stand-out wardrobe controversies, voices calling for reform and why today’s evolving world of tennis-inspired style suggests that Wimbledon might be ready for a refresh.

Victorian Beginnings: The Roots of Wimbledon’s White Attire

When the inaugural Wimbledon rolled out in 1877, white was the unequivocal uniform. This choice wasn’t about fashion, it was grounded in Victorian-era propriety. Darker fabrics showed sweat stains in an era when physical exertion was seen as improper, especially for women. As a result, white became both practical and symbolic, representing cleanliness, discipline, and decorum at a time when sports were still bound by strict social norms.

Australian players Lew Hoad (left) & Ken Rosewall (right) playing a doubles match at the Wimbledon Championships // GetArchive.net

In 1963, Wimbledon formalized this emerging aesthetic by codifying a rule that players must wear "predominantly white" attire, with trims restricted to a single centimeter. The code enforced consistency, helped preserve the tournament’s revered image and distinguished it from other major events.

Rule Books vs. Rebellions: Notable Dress‑Code Defections

Over the decades, Wimbledon’s rigid style mandate has been tested and sensationalized by players daring enough to express individuality:

• Gussie Moran (1949): She shocked spectators by wearing lace-trimmed underwear beneath her dress, leading to immediate backlash

• Anne White (1985): Her white bodysuit was deemed too revealing and resulted in swift dress code enforcement

• Andre Agassi (Late 1980s–1990s): Refused to play at Wimbledon for several years due to the strict all-white dress code, calling it “archaic.” He only returned in 1991 after adapting his style.

• Tatiana Golovin (2007): Wore red shorts under her dress—sparking debate and prompting the All England Club to reinforce undergarment rules.

• Serena Williams (2016): Wore a cream-colored trench coat during warm-ups. While she removed it before play, it still sparked controversy for not adhering to the all-white policy.

• Roger Federer & Venus Williams: Federer's orange-soled shoes (2013) and Venus's pink sports bra (2017) each triggered direct warnings

• Nick Kyrgios (2015 & 2022): Fined multiple times for wearing non-white headbands and sneakers with colorful accents during and after matches, calling the rule "stupid" in press interviews.

• Novak Djokovic (2023): Allowed to wear a knee brace, showing how medical need can momentarily override purity rules

Pushback from Within: Tradition vs. Expression

Modern players are increasingly vocal about the limitations imposed by the code. Andre Agassi famously boycotted Wimbledon from 1988 to 1990, citing the dress code as outdated. He returned only after Wimbledon allowed some flexibility. Billie Jean King has been outspoken in calling the rule a “total mistake” that hampers player expression and merchandising opportunities, a perspective shared across generations. The impact of underwear and garment scrutiny on female athletes sparked discussions about mental and physical well-being—Wimbledon eventually allowed dark undershorts in 2023, a nod to evolving understanding of inclusivity.

Last year, Heather Watson said last year that she was delighted that Wimbledon have relaxed its strict dress code to ease the stress of women’s periods. "When Wimbledon announced that about the under-shorts I was so happy because it makes such a big difference," Watson said. "I speak openly about my period and being on my period. I don't think it's a taboo subject. I would love for people to talk about it more, especially women in sport."

Coco Gauff at Wimbledon 2025 // AP News

Incremental Progress: Tradition Meets the 21st Century

While Wimbledon remains committed to its heritage, gradual policy shifts hint at change. Starting in 2023, players were allowed dark undershorts and minimal colored armbands or shoe accents to reflect medical and practical needs—demonstrating that flexibility is possible without changing the aesthetic core. Meanwhile, King Charles III’s 2025 decision to make white optional at Buckingham Palace’s court underlines broader shifts away from rigid dress codes in prestigious spaces. In contrast, other Grand Slams openly embrace expressive and branded attire, underscoring Wimbledon's increasingly anomalous rules.

Tradition or Trailblazing? The Case for a Modern Wimbledon

The all-white rule offers clear benefits: it maintains a sense of ceremony, reduces distractions, and upholds a storied brand identity. It also reassures sponsors who favor consistency. However, as the tennis world embraces court-to-street style, athletes seek more creative and personal expression through their apparel. Loosening restrictions could reduce mental strain—particularly for women—and open revenue opportunities through personalized gear and branding. Importantly, this doesn’t need to undermine tradition. Allowing small color trims (up to two centimeters), optional alternate kits during early matches, and player names or numbers would signal modernity while retaining Crown Court elegance.

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Wimbledon’s white dress code is a cornerstone of its identity, representing tradition, unity and ceremonial prestige. Yet the world of court fashion has shifted toward individuality, comfort and functional athleisure outfits. As tennis becomes more diverse and expressive, Wimbledon faces a choice: maintain an aesthetic barrier or thoughtfully adapt to balance ceremony with inclusivity. If tradition stands for anything, it stands for evolution, too.

What do you think? Is it time for Wimbledon to take a step forward?

The Rise of Court Fashion: How Tennis & Pickleball Apparel Took Over Streetwear

Credit: ONSUNDAYS

Court fashion isn't just for athletes anymore — it’s redefining streetwear. From tennis-inspired style to streetwear trends and versatile athleisure outfits, courtwear has stepped off the lines and into everyday life. From high-end luxury brands to smaller businesses like ONSUNDAYS, are leading this movement by blending sport, fashion and identity.

1. From Tradition to Tennis-core: A Style Evolution

Tennis began with all-white attire and strict dress codes, but athletes soon broke the mold. “Tennis-core,” a modern reinterpretation of court culture, features pleated skirts, mock necks, and retro touches — think Agassi neon or Coco Gauff-gridiron swagger. Major tournaments and brands are embracing it: Wimbledon’s TikTok is full of dance and celebrity fashion content, reflecting a new youthful identity in tennis. Pickleball's casual, performance-ready look contributes extra athleisure flair to the trend as well.

2. Function Meets Sidestreet: Why Courtwear Works Everywhere

What sets court fashion apart are tech-driven features: moisture-wicking fabrics, built-in compression shorts, pockets and towel loops. These functional details make it ideal for active lifestyles. Moisture-wicking materials like nylon/poly blends—use capillary action to move sweat away, keeping wearers cool and dry, a feature especially valued in hybrid street-to-sport outfits.

3. The Streetwear Crossover: Court Aesthetic Goes Cool

“Tenniscore” has spilled off courts and into fashion capitals. TikTok's viral pleated skirts and retro headbands underscore this trend. Luxury brands like Gucci, Lacoste and Tory Sport, partner with pro-athletes like Lorenzo Musetti and Jannik Sinner, further legitimizing sportswear in high fashion. It’s an aesthetic built on heritage, comfort, and bold identity.

4. Community, Identity & Inclusive Court Style

Beyond appearance, court fashion has become a badge of belonging. As racquet sports swell their entry funnel, many players value clothing that reflects their identity and community ties. Brands like ONSUNDAYS, that are purpose-driven and locally focused, are all about empowerment through gear that supports inclusivity both on and off court.

5. Local First: What we Can Learn from Court Fashion

Emerging streetwear culture and active racquet communities around the country make it fertile ground for court fashion. Through local pop-ups, athlete collaborations and partnerships with tennis/pickleball clubs, brands now plug into local-first momentum. When locals wear court-style fashion to cafes, events and casual meetups, they help build a confident, inclusive brand ecosystem and push racquet sports forward.

Court Fashion Isn’t Going Anywhere

From strict all-white beginnings to a cultural style shift, court fashion now spans athletic fields and pedestrian streets alike. With racquet sports attracting broader audiences, the future of sporty streetwear is bright. Brands like ONSUNDAYS stand in the vanguard—merging tech fabrics, local identity and inclusive community-building to redefine what it means to dress like an athlete today. Explore the collection, express your identity and wear your confidence.

👉 Check out our latest collection now.

Inclusivity in the Game of Tennis: Inspiring Diversity & Equality

Photo by nik radzi on Unsplash

Tennis has long been known for its tradition, elegance and country club roots, but the future of the sport looks refreshingly different. Today, a powerful shift is underway: one that embraces individuality, breaks down barriers and opens the court to everyone. From rising players rewriting the rules to brands pushing for representation, tennis is finally expanding beyond its once exclusive image. Let’s explore how the game is evolving—and why inclusivity isn’t just a trend, it’s the future.

1. Breaking Barriers:

Tennis has a rich history, but it has been perceived as an elitist sport in the past and even by some in the current age. Over the years, players like Serena Williams have broken barriers, challenging the status quo and inspiring a new generation of athletes from diverse backgrounds. Her success and that of others in the game, such as rising tennis star Naomi Osaka, has transformed the game and opened doors for individuals who might have otherwise felt excluded.

2. Inclusive Initiatives:

Tennis organizations and governing bodies recognize the need for inclusivity, which has led to initiatives such as wheelchair tennis, para-tennis, and programs targeting underrepresented communities that aim to break down those barriers and give everyone a shot at the game. Now, people born with conditions affecting their move can also join the tennis fun. It's all about creating a vibe where people with different abilities and backgrounds can join the tennis world, feeling like they belong and are part of an awesome community.

3. Equal Pay:

The conversation around gender equality in sports has gained momentum in recent years, and tennis has been at the forefront of this movement. Larger tournaments like Indian Wells have taken big steps to close the gender pay gap by giving equal prize money to both male and female players. It's great to see them leading the way and showing that talent and dedication, not gender, are the real keys to success but we still have a long way to go.

4. Promoting Youth Participation:

Making tennis inclusive begins right at the roots! Organizations like USTA are putting effort into programs that bring tennis to kids from all backgrounds and statuses, making the sport accessible. These programs aren't just about building athletic skills; they also teach incredible values like teamwork, discipline, and resilience. It's all about shaping well-rounded individuals from a young age!

5. Creating Accessible Spaces:

Making sports inclusive is also about being accessible. Tennis facilities are now being designed with everyone in mind, especially those with disabilities. Think wheelchair-accessible courts and adaptive equipment, making tennis a game that truly welcomes everyone to the court!

6. The Role of Representation:

Having representation is crucial, both on and off the court. As tennis gets more diverse, we need that diversity in coaching, administration, and media coverage. Highlighting the inclusivity in the sport builds a stronger community and makes others feel welcome to join without any worries about judgment. By sharing different voices and perspectives, tennis becomes super inspiring and opens its arms to an even bigger crowd, encouraging more people to participate in the game!

Inclusive sports, particularly tennis, are not just about breaking down barriers and eliminating stereotypes but also building bridges and creating a sense of unity. We at ONSUNDAYS believe that the journey towards a more diverse and equal tennis community is still ongoing, but the progress so far is commendable. As we celebrate the achievements of athletes from all walks of life, let us continue to advocate for inclusivity in tennis and beyond, ensuring that the sport remains a pillar example of diversity and equality.

Do you agree that the industry is becoming more inclusive? Why or why not?

Sporty Chic: How to Nail The perfect Athleisure Look

Our Founder, Samantha // via Hunter Storch

The fashion world has recently witnessed a revolutionary trend that seamlessly blends comfort and style – the omnipresent athleisure look. Active wear is no longer confined to just the gym; today, it has become a statement style that combines sporty elements with chic aesthetics effortlessly. Whether you're playing tennis, hitting the gym, doing errands or catching up over brunch with pals, mastering the art of sporty-chic is the key. Follow these tips to effortlessly nail the athleisure look in seconds. 

The Foundation: Quality Activewear

The key to any successful athleisure outfit is high-quality activewear. Invest in pieces that provide not only functionality but also stylish designs. Opt for leggings, sports bras, and tank tops, seamlessly transitioning from workout sessions to casual outings. If it's cold out, grab a few crewnecks or hoodies to throw on top for a comfy, sporty look. 

Mix and Match: Creating Balance

Mastering the sporty chic look requires the perfect balance between athletic and fashionable pieces. Pair your favorite leggings with an oversized knit sweater or a bomber jacket for a laid-back yet stylish vibe. Mixing and matching textures and silhouettes will elevate your overall look.

Footwear Matters: Sneakers All the Way

When rocking the athleisure look, sneakers are an absolute must. Whether classic white sneakers or bold, statement pairs, choose kicks that complement your outfit. Sneakers effortlessly add a sporty touch while ensuring comfort throughout the day.

Accessorize Smartly: Minimalism is Key:

Keep accessories simple and minimal. Opt for a sleek watch, a dainty necklace, or a sporty cap to add subtle touches to your outfit. Changing your functional accessories, such as using a cute tote bag or stylish backpack to carry your things, can also enhance your outfit. The goal is to elevate your look without overwhelming it with too many accessories. 

Play with Layers: Adding Dimension

Layering is an easy way to enhance your outfit. Throw on a stylish hoodie, a cropped jacket, or a bomber to add dimension to your outfit. Layers keep you warm and contribute to the overall sporty aesthetic. In the summertime, pair a chic bra with activewear with mesh detailing or slip on a simple athleisure dress.

Monochrome Magic: Effortless Elegance 

Embrace monochrome outfits for an effortlessly elegant athleisure look. Monochrome outfits are your go-to for making a bold statement with a touch of easygoing style. Dive into the world of one-color wonders and rock that athleisure look with unmatched style!

Versatile Athleisure Dresses: Effortless Style

Athleisure dresses are a fantastic option for those who want maximum style with minimal effort. These dresses combine the comfort of sportswear with the chicness of a casual dress, offering a versatile and stylish wardrobe essential.

Sporty chic isn't just a trend; it's a lifestyle. Perfecting the athleisure look combines activewear with stylish touches, crafting an outfit that smoothly goes from the gym to the streets. With the right pieces and a knack for balance, you can confidently embrace the comfort and style that define the sporty chic vibe. So, mix, match, and conquer the world with your flawless athleisure look!

The Mental Game: Boosting Confidence & Concentration in Sports

Photo by Christopher Campbell on Unsplash

In the dynamic realm of sports, especially tennis or pickleball, where physical skill meets mental resilience, achieving peak performance requires mastering the mental game. In fact, most professional players admit that the mental game is more half the battle. Whether playing a racquet sport or something else, here are a few ways to enhance confidence and concentration to unlock your full potential.

1. Visualization for Success

Visualizing success is a powerful tool that goes beyond just imagination. Athletes can boost confidence and focus by mentally repeating and putting themselves successful performances in their minds. Picture yourself making that perfect shot or executing a flawless routine. The repetition of visualization will transform your aspirations into reality on the court and represent your efforts with the desired results. Positive visualization builds confidence and reinforces concentration, preparing athletes for challenges in high-pressure situations.

2. Goal Setting: A Blueprint for Confidence

Confidence is cultivated through achievement, and setting realistic, achievable goals is the blueprint. Breaking down long-term objectives into manageable tasks allows athletes to celebrate small victories. This process extends beyond the court and can influence other aspects of your life in a positive way as well, such as your professional or academic goals. These accomplishments contribute to a sense of achievement, building confidence and maintaining concentration by providing a clear roadmap to success.

3. Mindfulness and Meditation

It is easy to get caught up in the adrenaline of the game, which hinders focus. Mindfulness and meditation can help anchor an athlete's concentration with techniques like deep breathing and guided meditation. These aid athletes in staying present, calming the mind, and reducing anxiety. Incorporating these practices into routines ensures a centered focus, allowing athletes to perform at their best, even in high-stakes situations.

4. Harnessing the Power of Positive Affirmations

The language we use internally can shape our mindset. Positive affirmations act as a constant reminder of an athlete's capabilities and worth, drowning out self-doubt and negative thoughts. These affirmations influence an athlete's perception of their potential and ability, so they must be positive rather than negative. Athletes can cultivate a positive mindset by creating a list of affirmations that align with their goals, boosting confidence and enhancing concentration.

5. Learning from Setbacks

Mental resilience is the cornerstone of confidence. Instead of dwelling on setbacks, athletes can view them as opportunities for growth. Analyzing mistakes, making adjustments, and using the experience to fuel determination contribute to mental toughness. This resilience allows athletes to bounce back stronger and more focused, ready to face future challenges.

6. Establishing Pre-Game Routines

Consistency breeds confidence, and pre-game routines provide stability. Whether it's a specific warm-up, a specific meal, or a playlist of motivating tunes, establishing rituals signals to the brain that it's time to perform. Having a routine serves as a strategic anchor that provides a sense of stability and preparation before a game, reducing anxiety and enhanced concentration and creating a familiar environment for athletes to excel.

Mastering the Mental Game

Success in sports like tennis or pickleball is a fusion of physical skill and mental toughness. Incorporating these strategies into your training regimen can elevate your confidence and concentration, gaining a competitive edge. Remember — the mental game is an never-ending process of self-discovery and improvement. As you master confidence and concentration, you'll reach new heights in your sport and relish the journey, embracing challenges with resilience and determination.