Wimbledon’s All-White Dress Code: History, Rebellion & the Case for Change

Carlos Alcaraz defeated Novak Djoković in the men's final at Wimbledon 2023 // Flickr: Daniel.Cooper850

Imagine stepping onto Centre Court, outfitted entirely in crisp white, from head to toe. Sounds timeless, right? That’s the essence of Wimbledon’s famed all-white dress code, a court fashion-focused tradition stretching back nearly 150 years. But while this rule honors the tournament's history, it's also sparked rebellions and fresh debates. In this post, we'll explore the origins of the tradition, stand-out wardrobe controversies, voices calling for reform and why today’s evolving world of tennis-inspired style suggests that Wimbledon might be ready for a refresh.

Victorian Beginnings: The Roots of Wimbledon’s White Attire

When the inaugural Wimbledon rolled out in 1877, white was the unequivocal uniform. This choice wasn’t about fashion, it was grounded in Victorian-era propriety. Darker fabrics showed sweat stains in an era when physical exertion was seen as improper, especially for women. As a result, white became both practical and symbolic, representing cleanliness, discipline, and decorum at a time when sports were still bound by strict social norms.

Australian players Lew Hoad (left) & Ken Rosewall (right) playing a doubles match at the Wimbledon Championships // GetArchive.net

In 1963, Wimbledon formalized this emerging aesthetic by codifying a rule that players must wear "predominantly white" attire, with trims restricted to a single centimeter. The code enforced consistency, helped preserve the tournament’s revered image and distinguished it from other major events.

Rule Books vs. Rebellions: Notable Dress‑Code Defections

Over the decades, Wimbledon’s rigid style mandate has been tested and sensationalized by players daring enough to express individuality:

• Gussie Moran (1949): She shocked spectators by wearing lace-trimmed underwear beneath her dress, leading to immediate backlash

• Anne White (1985): Her white bodysuit was deemed too revealing and resulted in swift dress code enforcement

• Andre Agassi (Late 1980s–1990s): Refused to play at Wimbledon for several years due to the strict all-white dress code, calling it “archaic.” He only returned in 1991 after adapting his style.

• Tatiana Golovin (2007): Wore red shorts under her dress—sparking debate and prompting the All England Club to reinforce undergarment rules.

• Serena Williams (2016): Wore a cream-colored trench coat during warm-ups. While she removed it before play, it still sparked controversy for not adhering to the all-white policy.

• Roger Federer & Venus Williams: Federer's orange-soled shoes (2013) and Venus's pink sports bra (2017) each triggered direct warnings

• Nick Kyrgios (2015 & 2022): Fined multiple times for wearing non-white headbands and sneakers with colorful accents during and after matches, calling the rule "stupid" in press interviews.

• Novak Djokovic (2023): Allowed to wear a knee brace, showing how medical need can momentarily override purity rules

Pushback from Within: Tradition vs. Expression

Modern players are increasingly vocal about the limitations imposed by the code. Andre Agassi famously boycotted Wimbledon from 1988 to 1990, citing the dress code as outdated. He returned only after Wimbledon allowed some flexibility. Billie Jean King has been outspoken in calling the rule a “total mistake” that hampers player expression and merchandising opportunities, a perspective shared across generations. The impact of underwear and garment scrutiny on female athletes sparked discussions about mental and physical well-being—Wimbledon eventually allowed dark undershorts in 2023, a nod to evolving understanding of inclusivity.

Last year, Heather Watson said last year that she was delighted that Wimbledon have relaxed its strict dress code to ease the stress of women’s periods. "When Wimbledon announced that about the under-shorts I was so happy because it makes such a big difference," Watson said. "I speak openly about my period and being on my period. I don't think it's a taboo subject. I would love for people to talk about it more, especially women in sport."

Coco Gauff at Wimbledon 2025 // AP News

Incremental Progress: Tradition Meets the 21st Century

While Wimbledon remains committed to its heritage, gradual policy shifts hint at change. Starting in 2023, players were allowed dark undershorts and minimal colored armbands or shoe accents to reflect medical and practical needs—demonstrating that flexibility is possible without changing the aesthetic core. Meanwhile, King Charles III’s 2025 decision to make white optional at Buckingham Palace’s court underlines broader shifts away from rigid dress codes in prestigious spaces. In contrast, other Grand Slams openly embrace expressive and branded attire, underscoring Wimbledon's increasingly anomalous rules.

Tradition or Trailblazing? The Case for a Modern Wimbledon

The all-white rule offers clear benefits: it maintains a sense of ceremony, reduces distractions, and upholds a storied brand identity. It also reassures sponsors who favor consistency. However, as the tennis world embraces court-to-street style, athletes seek more creative and personal expression through their apparel. Loosening restrictions could reduce mental strain—particularly for women—and open revenue opportunities through personalized gear and branding. Importantly, this doesn’t need to undermine tradition. Allowing small color trims (up to two centimeters), optional alternate kits during early matches, and player names or numbers would signal modernity while retaining Crown Court elegance.

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Wimbledon’s white dress code is a cornerstone of its identity, representing tradition, unity and ceremonial prestige. Yet the world of court fashion has shifted toward individuality, comfort and functional athleisure outfits. As tennis becomes more diverse and expressive, Wimbledon faces a choice: maintain an aesthetic barrier or thoughtfully adapt to balance ceremony with inclusivity. If tradition stands for anything, it stands for evolution, too.

What do you think? Is it time for Wimbledon to take a step forward?

The Rise of Court Fashion: How Tennis & Pickleball Apparel Took Over Streetwear

Credit: ONSUNDAYS

Court fashion isn't just for athletes anymore — it’s redefining streetwear. From tennis-inspired style to streetwear trends and versatile athleisure outfits, courtwear has stepped off the lines and into everyday life. From high-end luxury brands to smaller businesses like ONSUNDAYS, are leading this movement by blending sport, fashion and identity.

1. From Tradition to Tennis-core: A Style Evolution

Tennis began with all-white attire and strict dress codes, but athletes soon broke the mold. “Tennis-core,” a modern reinterpretation of court culture, features pleated skirts, mock necks, and retro touches — think Agassi neon or Coco Gauff-gridiron swagger. Major tournaments and brands are embracing it: Wimbledon’s TikTok is full of dance and celebrity fashion content, reflecting a new youthful identity in tennis. Pickleball's casual, performance-ready look contributes extra athleisure flair to the trend as well.

2. Function Meets Sidestreet: Why Courtwear Works Everywhere

What sets court fashion apart are tech-driven features: moisture-wicking fabrics, built-in compression shorts, pockets and towel loops. These functional details make it ideal for active lifestyles. Moisture-wicking materials like nylon/poly blends—use capillary action to move sweat away, keeping wearers cool and dry, a feature especially valued in hybrid street-to-sport outfits.

3. The Streetwear Crossover: Court Aesthetic Goes Cool

“Tenniscore” has spilled off courts and into fashion capitals. TikTok's viral pleated skirts and retro headbands underscore this trend. Luxury brands like Gucci, Lacoste and Tory Sport, partner with pro-athletes like Lorenzo Musetti and Jannik Sinner, further legitimizing sportswear in high fashion. It’s an aesthetic built on heritage, comfort, and bold identity.

4. Community, Identity & Inclusive Court Style

Beyond appearance, court fashion has become a badge of belonging. As racquet sports swell their entry funnel, many players value clothing that reflects their identity and community ties. Brands like ONSUNDAYS, that are purpose-driven and locally focused, are all about empowerment through gear that supports inclusivity both on and off court.

5. Local First: What we Can Learn from Court Fashion

Emerging streetwear culture and active racquet communities around the country make it fertile ground for court fashion. Through local pop-ups, athlete collaborations and partnerships with tennis/pickleball clubs, brands now plug into local-first momentum. When locals wear court-style fashion to cafes, events and casual meetups, they help build a confident, inclusive brand ecosystem and push racquet sports forward.

Court Fashion Isn’t Going Anywhere

From strict all-white beginnings to a cultural style shift, court fashion now spans athletic fields and pedestrian streets alike. With racquet sports attracting broader audiences, the future of sporty streetwear is bright. Brands like ONSUNDAYS stand in the vanguard—merging tech fabrics, local identity and inclusive community-building to redefine what it means to dress like an athlete today. Explore the collection, express your identity and wear your confidence.

👉 Check out our latest collection now.

When Streetwear Meets Functional Athleisure

Photo by JC Gellidon on Unsplash

In the world of fashion, two distinct styles have been making waves in recent years, each with its own unique appeal. On one side, we have the rebellious and edgy vibes of streetwear, known for its casual, urban look. On the other side, there's the rise of functional athleisure, designed for comfort and performance at the same time.

In recent years, these two seemingly different worlds have collided to create a dynamic fusion that's got everyone talking. In this style-savvy journey, we'll explore what streetwear and functional athleisure are all about, and how this unexpected rendezvous has sparked a sartorial revolution

Unpacking Streetwear

Streetwear is more than a fashion trend; it's a culture. It's the embodiment of self-expression, individuality, and a little bit of rebellion. Streetwear is associated with brands like Supreme, Off-White, and Stüssy. These labels have earned a cult-like following, with limited drops and high demand. So, what characterizes streetwear specifically?

• Urban Aesthetics: Streetwear has taken cues from the cityscape, blending graffiti, hip-hop, skateboarding, and punk influences into its designs. It's raw, gritty, and often characterized by bold graphics and oversized silhouettes.

• Comfort-First: Streetwear prioritizes comfort, making it perfect for everyday wear. Baggy hoodies, loose tees, and oversized pants are staples in this style.

• Cultural Icons: Streetwear often features cultural references, logos, and collaboration with musicians, artists, and other subcultures.

• Athletic Influence: Streetwear is a little sporty and a little athletic at the same time with influences from sports jerseys and other related styles or cuts.

• Sneaker Love: Streetwear is synonymous with sneaker culture, and the right kicks can make or break an outfit. Sneakerheads, take note!

Decoding Functional Athleisure

Athleisure is the lovechild of athletic and leisure wear. Basic athleisure, like yoga pants, joggers and comfortable tops, is worn by almost everyone around the world and can be bought through almost any major brand who has capitalized on the growing market (i.e. Lululemon, Nike or Athleta). On the other functional athleisure takes the comfort of everyday athleisure and blends it seamlessly with the functionality of sportswear for a specific sport. As a result, one’s performance can increase by wearing these specific pieces, making them popular with athletes (or those who take a sport seriously) who want something more than basic athleisure.

• Performance Fabrics: Athleisure incorporates advanced textiles designed for moisture-wicking, breathability, and stretch. These fabrics keep you comfortable whether you're hitting the gym or grabbing coffee with friends.

• Versatile Designs: Functional athleisure pieces are designed to be both technical and versatile. Items include leggings, sports bras, and sweat-wicking tees (for example) that have specific functionalities and can transition from workouts to casual outings effortlessly.

• Elevated Comfort: Comfort is key, and that extends to both the fit and the feel. Athleisure attire is comfortable to wear and often boasts ergonomic designs.

• Athletic Influences: Athletic silhouettes, like track pants and joggers, are incorporated into functional athleisure to provide the most value to the athlete. It's all about that athletic edge without sacrificing style.

Photo by Joshua Rawson-Harris on Unsplash

The Streetwear and Athleisure Convergence

In recent years, streetwear and functional athleisure have joined forces in a sartorial marriage that feels fresh, innovative, and straight up cool. This convergence has opened a world of possibilities in fashion. Let's dive into what makes this pairing work so well:

• Comfort with an Edge: The combination of streetwear's comfort-driven aesthetics and athleisure's performance-oriented materials has given birth to clothing that's as comfy as it is edgy. Think hoodies made from moisture-wicking fabric or joggers with graffiti-inspired prints.

• Versatile Wardrobe: The fusion of these styles allows for a more versatile wardrobe. A hoodie can be paired with workout leggings for a sporty look, or dressed up with jeans for a laid-back, urban style.

• Sneaker Synergy: The love for sneakers in streetwear meshes beautifully with athleisure's sporty vibe. You can pair a fresh pair of kicks with your streetwear-athleisure combo for a head-turning look.

• Celeb Endorsements: Celebrities and athletes have played a pivotal role in popularizing this trend. Names like Kanye West with Yeezy and Rihanna with Fenty PUMA have brought their unique style to the forefront, merging streetwear with athleisure.

• High and Low Fashion: The best part? This convergence doesn't discriminate based on price. You can find streetwear-athleisure looks in both high-end fashion and affordable clothing brands, making it accessible to all.

Brands That Nail the Fusion:

• Adidas Originals: The collaboration between Adidas Originals and designers like Alexander Wang has resulted in chic athleisure-streetwear hybrids.

• Y-3: Y-3, the collaboration between Yohji Yamamoto and Adidas, seamlessly combines high-fashion aesthetics with sportswear functionality.

• Palm Angels: Known for its skate-inspired streetwear, Palm Angels has introduced athletic influences, creating a distinctive crossover style. 

Photo by JC Gellidon on Unsplash

Why Streetwear-Athleisure is Here to Stay

This specific trend shows no sign of slowing down. Here's why it's gaining traction and capturing the hearts of fashion-forward individuals worldwide:

• Lifestyle Flexibility: In an era where the line between work, fitness, and leisure is blurring, this style perfectly adapts to the multifaceted modern lifestyle.

• Comfort Reigns Supreme: With comfort being a priority for many, streetwear-athleisure fills a significant fashion void. It's the ideal marriage of style and comfort.

• Celebrity Endorsements: Influencers, athletes, and celebrities have been endorsing and sporting this look, boosting its appeal and influence.

• Social Media Buzz: Social media platforms have become the ultimate runway for streetwear-athleisure fashion, driving its popularity and reach.

A Revolution in Style

The fusion of streetwear and functional athleisure has created a fashion movement that's redefining modern style. It's a testament to the adaptability and creativity of the fashion industry, proving that style can be both comfortable and edgy. So, whether you're hitting the streets or the gym, you can embrace the revolution in style, and look effortlessly cool in the process. As streetwear meets functional athleisure, it's a love affair that's here to stay, revolutionizing the way we dress and express ourselves. Enjoy the fusion, the comfort, and the endless possibilities it brings to your wardrobe.